Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs.
Brands A-Z: Muji addresses the renowned Japanese brand. Derived from the Japanese phrase 'Mujirushi Ryohin', which translates as 'No Brand Goods', Muji is recognised for its Zen-like, no-nonsense and 'no-brand' philosophy.
Brands A-Z: Muji looks at their definitive advertising campaigns and charts the creative thinking processes that produced Muji's no-frills brand artwork over the years.
Besides showcasing the creative artwork the book also features interviews with designers and the history of a company that has established a world-wide following. This visually stunning book is a must-have for advertisers and designers and Muji fans all over the world.
